Sachin Tendulkar Goodwill Ambassador for Rio 2016 Indian Contingent

Few days back, the Indian Olympic Association (IOA) had approached former cricketer Sachin Tendulkar to become the Goodwill Ambassador for India for the upcoming Rio Olympics 2016 which are scheduled to take place in in Rio de Janeiro, Brazil, from 5 to 21 August 2016.

Sachin Tendulkar

Few week ago, the Indian Olympics Association made headlines after picking Bollywood superstar Salman Khan as their Goodwill ambassador for the Indian contingent for the Rio 2016 Olympic Games. The move got stark responses came from all quarters.

To save its image, IOA soon announced that it will appoint more icons from other walks of life like music, cricket, art culture and Olympic sports etc.

This was followed by approaching Sachin Tendulkar, AR Rehman and India’s lone Olympic gold medallist Abhinav Bindra to become the goodwill ambassadors.

On 3rd May 2016, Sachin Tendulkar wrote a letter to the Indian Olympics Association to formally accept IOA invitation to become India’s goodwill ambassador at Rio 2016 Olympic Games.

Sachin Tendulkar - Rio 2016 Goodwill Ambassador

In his letter, Sachin conveyed a strong an important message saying that he believed that the athletes themselves are the true ambassadors of the sport.

“I strongly believe that the sportspersons from different parts of the country, pursuing their unique skills are the true ambassadors of the growing sporting culture in this country,” he wrote in that letter of acceptance of the role of becoming a goodwill ambassador for the Rio-bound contingent.

More than 90 athletes from India will represent India at the Rio 2016 Olympic Games.

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